HAPPI Hour – Marketing Housing Choices for Older People

Event date

Presentation notes and slides


The views shared in this webinar do not necessarily reflect the views of the Housing LIN.

You can also download the chat report here (opens new window).


  • Fascinating to see such great ideas and examples in one place.
  • Very interesting, especially the key messages from recent research.
  • Good perspective of how we define old and older people's housing.


With the Older People’s Housing Taskforce seeking a comprehensive picture of what the older people’s housing needs and preferences are, this HAPPI Hour session - in association with Shakespeare Martineau - explores how operators and developers can better describe their ‘senior living’ housing products and draw on follow-up research by Shakespeare Martineau, sharing their latest findings.   



Registered with the Housing LIN’s HAPPI Hours? As a result of the pandemic, we created this exciting brand so that we can offer our sector showcase events in England, Scotland and Wales to enhance your learning and connect with other Housing LIN members virtually. Bookings for our free, online ‘learning lab’ events are made on a first come, first serve basis. Create your account or log in to avoid any disappointment.

At our popular events, you will:

  • Watch and discover new extra care housing developments to find out about the design, development and operational management arrangements so that you can explore solutions that can transform your ‘offer’;
  • Listen to latest practice, research, new funding initiatives, innovative products or projects so that you have the insight and intelligence required to improve your service delivery; and
  • Learn about the current sector issues so that you are up-to-date and better positioned to respond to latest policy and innovative operational developments.

Join our HAPPI Hours to network with us and to test out your ideas or share your experiences with industry experts and amongst fellow Housing LIN members in a relaxed atmosphere. And follow #HAPPIHour (opens new window) on twitter.

Please note, the views shared in this webinar do not necessarily reflect the views of the Housing LIN.