Commissioning for personalisation: from the fringes to the mainstream

This report examines how personalisation is reshaping public services. It first takes stock of how far the personalisation agenda has advanced, highlighting its penetration into a wide range of services and identifying common themes across these sectors. Second, the report reflects on the issues thrown up by the implementation of personalised public services, with a focus on commissioning as a key site of transformation. Much of the discussion here focuses on personal budgets in social care as the best developed example of new commissioning practices, although with some discussion of the importance of other aspects of personalisation (including tailoring universal services and building social capital).