Dementia Words Matter

Dementia Words Matter is a DEEP Guide written by people with dementia that sets out the words and descriptions of dementia that they would prefer to be avoided. As Agnes Houston, a person with dementia puts it, "Words are very powerful - they can build you up or put you down. When you are speaking about dementia remember this". The Guide is associated with a Call to Action to reduce the use of hurtful and sensational language. Targeted primarily at the media, the Call to Action also applies to the language professionals use in documents and normal conversation.