Extra caring times? Marketing social value in your offer to older people

This Housing LIN Report takes a detailed look at the specific characteristics of services in terms of intangibility, inseparability, variability, and perishability, exploring how this impacts on perceptions of quality and levels of satisfaction in extra care housing/assisted living.

It considers how an extended marketing mix can be utilised to counter these issues and create a strong customer-oriented culture as well as stimulating word of mouth recommendations where service users and their families act as positive ambassadors in the organisation.