Marketing Extra Care Housing

The objective of this Housing LIN report is to:

explore the techniques deployed by Extra Care Housing (ECH) developers/providers in the marketing of ECH across all sectors
establish what providers view as 'successful' marketing and how they gauge this and assess and review performance
determine which factors/criteria/conditions make for effective marketing
describe the tools/resources/knowledge/assets/personnel/training deployed
identify good ideas and best practice and set out a strategy for wider dissemination and education to ease/lower barriers to market entry
isolate examples of failed marketing and assess what has been learned or could be done to transform this
discern areas of 'Marketing Deficit' where the case for ECH has not been made or needs to be promoted more effectively and set out how marketing can adapt to recession