Marketing Extra Care Housing

The objective of this Housing LIN report is to:

  • explore the techniques deployed by Extra Care Housing (ECH) developers/providers in the marketing of ECH across all sectors
  • establish what providers view as 'successful' marketing and how they gauge this and assess and review performance
  • determine which factors/criteria/conditions make for effective marketing
  • describe the tools/resources/knowledge/assets/personnel/training deployed
  • identify good ideas and best practice and set out a strategy for wider dissemination and education to ease/lower barriers to market entry
  • isolate examples of failed marketing and assess what has been learned or could be done to transform this
  • discern areas of 'Marketing Deficit' where the case for ECH has not been made or needs to be promoted more effectively and set out how marketing can adapt to recession