Stylish grab rails redefine inclusive design – now available at Dunelm

PROCare conference sponsor logo

We are delighted to see that stylish grab rails developed by PROCare, Invisible Creations Ltd's parent company, are helping to redefine inclusive design in the home and are now available at high street retailer, Dunelm.

Unlike traditional clinical-looking aids, the range is designed to blend seamlessly into everyday interiors, with products such as towel rails, shelving, toilet roll holders and planters that also provide discreet support.

This approach reflects a wider shift in the housing and care sector towards accessible design that enhances independence without compromising aesthetics. The products are aimed at reducing falls risk while supporting dignity and choice for users.

As a sponsor of Housing LIN, PROCare plays a key role in supporting our inclusive design pages, contributing to knowledge sharing across the housing sector. This partnership helps promote the adoption of mainstream, future-ready design solutions that make homes safer, more adaptable and more inclusive for all.


We were pleased to be joined by Laura Wood, Founder of Invisible Creations, at this year’s Housing LIN Annual Conference in Newcastle, Shaping homes for health, independence and connection. She highlighted the ongoing gap between policy, funding and the effective delivery of housing adaptations, drawing on sector evidence and real-life case studies to show how adaptations are often delayed, fragmented, and poorly experienced by residents.

Read her presentation overview and download the slides here