Lovell joins the Housing LIN’s family of sponsors


Paula Broadbent, Managing Director at Later Living by Lovell (opens new window), reflects on the first few months in post and outlines what steps she has taken to lead the business into a position that better makes a difference, by shaping the future provision of homes fit for all ages.

She outlines how a collaborative approach within the senior leadership team will be vital over the next five years when the business focuses on investing in innovative products and delivery solutions to benefit various partnerships with local authorities, registered providers, private operators and delivering to their customers expectations and aspirations.

Through the intention to influence, shape and accelerate the delivery of appropriate housing and specialist accommodation for older people, the Housing LIN is delighted to announce that Lovell have joined the Housing LIN’s family of sponsors. They become the exclusive sponsor of our dedicated thought leadership pages on the Housing LIN’s website.

Paula says:

“Now more than ever we need action and commitment to work collaboratively in partnership to make things happen. Myself and the Later Living team look forward to providing ongoing support of the Housing LIN as the ‘go to’ place for excellence, information and research.
Later Living by Lovell are committed to supporting this vital learning network and using our position to work alongside partners and other industry leaders with shared values to address the chronic housing shortage we face for older people in the UK, challenging the norms and finding innovative solutions.”