A customer focused approach to a new extra care housing development

A customer focused approach to a new extra care housing development

This Housing LIN Case Study no 84 explores the findings from a piece of bespoke market research that was undertaken for Sussex Housing and Care, a not-for-profit housing association, to better understand the needs of potential residents for a new extra care housing development in Seaford, East Sussex.

The research was undertaken twelve months before the marketing commenced or a digger had arrived on site and provides a useful illustration of the issues faced by Saxon Housing and Care and outlines the key learning points.