Retirement living: why is something that’s so badly needed struggling to fulfil its potential?

In this article, made available on the Age Action Alliance website and produced in partnership with the Silver Marketing Association, specialist later life and property writer Tony Watts OBE interviews marketers from four leading retirement providers to find out the challenges and solutions to increasing sales.

All around the developed world, as populations continue to age, sales of specialist retirement properties are booming, except for in the UK. Speaking to representatives from McCarthy Stone, Lifestory Group, Anchor and Inspired Villages, this article covers what's going wrong, strategies to overcome inertia and ways to target the market, as well as how to effectively establish demand in an area and whether there might be scope for the industry to collaborate.