What is the latest consumer research into the housing preferences of older people? This session, kindly supported by Shakespeare Martineau, explored this and provided examples of how the specialist housing sector should respond to better market its later living offer.

With the Older People's Housing Taskforce exploring how well older people are aware of their housing options and where they can access information and advice, you'll also gain insights from the Centre for Ageing Better’s Good Home Hubs pilots on how older people are supported to navigate the complexities of what housing best suits their lifestyle choices. 

We ended the session with questions from the audience!

Event feedback:

  • Great discussion on a huge challenge facing this country.
  • Informative and open discussion - really helpful.
  • Innovative, forward thinking, challenging and engaging.