The Healthy Ageing Challenge supports the UK government’s Ageing Society Grand Challenge to ensure people can enjoy at least five extra healthy, independent years of life by 2035, while narrowing the gap between the experiences of the richest and poorest.
The aim of this challenge is to enable businesses, including social enterprises, to develop and deliver products, services and business models that will be adopted at scale which support people as they age. This will allow people to remain active, productive, independent and socially connected across generations for as long as possible.
Through the challenge, government will bring together UK businesses and researchers to support people to stay in their homes for longer, tackle loneliness, and increase independence and wellbeing.