Wendy Wells has worked for Guinness for almost 20 years in various frontline roles. Wendy led the 2 year housing and dementia project which helped Guinness become a more dementia friendly organisation. As well as embedding dementia initiatives across the whole of Guinness Wendy is the Head of Policy and Business Implementation for Guinness Care pushing forward with an exciting housing for older persons service offer, particularly focusing on digital technology. Outside of Guinness Wendy is the co-dementia lead for the Housing LIN.