George MacGinnis leads the UK Government's £98 million Healthy Ageing Challenge, a research and innovation programme to enable people as they age to remain active, productive, independent and socially connected across the generations for longer.

His background in health and care innovation includes recent work on the future capacity needs for a reformed health and social care system in the Republic of Ireland, a review of the impact on the NHS of the Small Business Research Initiative in Healthcare, a landscape review of the MedTech sector for the Academic Health Science Networks and leading the user group for a global industry alliance to enable a consumer-friendly market for digital wellness and health products and services through standards and accreditation.