What is SHOP@?

SHOP@ is an online analysis tool to help local authorities and providers identify potential demand for different types of specialist housing in England and Wales.

Using data generated by Elderly Accommodation Counsel's national records, SHOP@ places the emphasis on the local. It can interpret local information at a unitary/county level or for individual districts. This can help shape decisions on the how, what and where to develop specialist housing for older people.

With funding pressures and rising expectations of an ageing population, getting it right is crucial given the demographic challenge we now face.

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